Implementing Customer Care in a Retail Store
If all retail store managers were to focus on customer service, the picture would be quite different. It is the customers that make a retail store successful. Hence, it is important that all customers, not just a few, should be treated properly when they are parting with their hard earned money. However, there are many retail stores with very poor customer care.
In their quest for profits, the managements do not spend as much time on customer service as they should. This leads to maintaining poor standards of customer service. Studies have shown that where management cares for the customer, the business grows automatically. So, the question that comes to mind is how come the retail store management allows its employees to destroy their image and distance the customer from the store?
Well, the answer to this is that hiring practices are bad. Maybe such stores are not spending sufficient in finding good people. Though finding good people may be tough, it is not impossible. If you want your retail store to be successful, try these recruitment tips and you will not regret.
Once an employee is hired, it is important for the management to invest sufficient time in training the employee. Most retail store managements fail here, thereby leading to poor standards in customer care. It is critical that the employees know everything about the products on sale, the stores policies, services, etc. so that they have enough knowledge to take care of any situation that may arise on the shop floor.
Finally, it is a fact that well trained employees are better equipped to handle customer related issues efficiently.