Understanding the Increased Importance of Social Media in Education
Social Media has revolutionized the way we communicate with each other. Within a short span of time, social media has made a very big impact on people’s lives the world over. It has created a new generation of companies in the business sector. Take for instance the rise of social media sites like Facebook or Twitter which cater to a very large online population spread across different parts of the world. Yes, social media has come to stay.

Social media offers a wonderful opportunity for schools, colleges, universities and other educational institutions to connect with prospective students online. However, there are many skeptics who question how schools and colleges use social media positively to help students? Well, traditionally, education has been classroom based. However, with the advent of the internet and social media, it has become quite flexible. This has created a huge potential for educational institutions to assist and develop the intellect of students.

Having realized the true potential of social media, a few institutions have based education around the internet and social media. These institutes do not just teach from books but also encourage their students to explore and learn from social media platforms such as Facebook, Twitter, Blogger, Tumbler, Digg, WordPress and other such sites.  This approach allows for greater freedom, enhances creativity and at the same time helps students improve their communication abilities.

How social media benefits students? Well, it enables students to gain hands on experience that can fit into almost any course. Instead of writing assignments, students can blog or develop creative projects and publish them online. They can use social media to create an online portfolio and market themselves to future employers. It also helps them develop their social networking skills and develop potential contacts that may be useful in the future.

Finally, social media can help in developing the core skills of the students and improve their communication skills.

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